Assist clients such as the International Air Transport Association, Alliance for the Chesapeake Bay, AXIS Capital and University of Maryland University College in re-defining their brand and value proposition to resonate most strongly with their stakeholders to drive organizational performance.
Undertake reputation management studies, and build reputation enhancing roadmaps for FedEx, Philips, Dow Chemical and a wide range of corporations and non-profit organizations. Work with the Holmes Report to rank approximately 100 PR agencies based on being a great place to work.
Measurement and Evaluation
Presently building a consistent communications impact framework for The World Bank Group. Designed and now implement a communications measurement program for UNICEF across 190 countries. Have done, and remain involved with, similar projects for Cleveland Clinic, Philips, AAA, Aspen Dental, and others. Several of these initiatives have won the top awards for communications measurement around the world including The Holmes Report 2017 Diamond SABRE.
Public Affairs Polling
As head of surveys and polls for CBS News, Sarah has polled on almost every major public issue and election. This includes the nation’s response to 9/11, presidential politics, the Iraq and Afghanistan wars, healthcare, tax reform, gun policy, environmental protection, etc. Her expertise is based on a thorough understanding of the nuances of polling on public policy issues, current events, and elections.
Thought leadership Studies
Conduct research to help organizations define their DNA and leadership position through research. A current example is the Future Health Index study for Philips about the state of healthcare in 19 countries and the readiness of healthcare systems to address population needs at a reasonable cost. This project won the 2017 award for best global healthcare communications program from ICCO.