David B. Rockland, PH.D.
Partner and CEO
Dr. David Rockland launched Rockland Dutton Research & Consulting upon retiring from the full-time role of Partner/CEO Ketchum Global Research & Analytics (KGRA). At Ketchum, he grew the business from a handful of team members to well over 120. In addition to his KGRA role, he served as the key point person for Ketchum’s partnership with Hakuhodo in Tokyo.
David continues to support Ketchum clients including Philips, UNICEF, Cleveland Clinic, Axis Capital, Dow Chemical, Subway, International Air Transport Association, and University of Maryland University College.
At Ketchum, he was charged with developing the agency’s global interactive offerings now collectively called Ketchum Digital. From 2008 through 2014, David also served as CEO of Ketchum’s management consulting and internal communications company, Ketchum Change.
While with Ketchum, he held teaching positions at New York University, University of Maryland and Rutgers University. At Maryland, he taught the senior seminar in public relations for five semesters and involved many of his clients in classroom assignments to give his students practical working experience across a range of industries.
David is a thought-leader in communications measurement and analytics and consults with a wide array of KGRA and other clients. He is the primary author of the Barcelona Principles, the first-ever set of standards for communications measurement. David was the Chairman for the International Association for Measurement and Evaluation of Communications (AMEC) for 2013-2014. He also served as the Chairman of the IPR Commission on PR Measurement and Evaluation in 2007 and 2008 and is now an Emeritus Member of the Commission. He has been recognized with several industry awards for his leadership of the communications measurement profession and has a monthly column in PRSA’s Tactics magazine.
Formerly, David held the top communication jobs with a global mining company and a magazine publisher. He was also SVP/Managing Director for Roper Starch Worldwide (now GfK) where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998.
An avid outdoorsman, he has served as Chairman of the Congressional Sportsmen’s Foundation which supports the largest Caucus on Capitol Hill. David holds a Ph.D. in Natural Resources Economics.