David B. Rockland, PH.D.
Partner and CEO
Dr. David Rockland launched Rockland Dutton Research & Consulting upon retiring from the full-time role of Partner/CEO Ketchum Global Research & Analytics (KGRA). He now oversees all client engagements and growth of the business. He is directly engaged with most clients including the World Bank, UNICEF, IATA, Axis Capital, World Health Organization, the agriculture check-off programs, and various agencies.
At Ketchum, he was charged with developing the agency’s global interactive offerings now collectively called Ketchum Digital. From 2008 through 2014, David also served as CEO of Ketchum’s management consulting and internal communications company, Ketchum Change.
While with Ketchum, he held teaching positions at New York University, University of Maryland and Rutgers University. At Maryland, he taught the senior seminar in public relations for five semesters and involved many of his clients in classroom assignments.
David is a thought-leader in communications measurement and analytics. He is the primary author of the Barcelona Principles, the first-ever set of standards for communications measurement. David was the Chairman for the International Association for Measurement and Evaluation of Communications (AMEC) for 2013-2014. He also served as the Chairman of the IPR Commission on PR Measurement and Evaluation for 2007-2008 and is now an Emeritus Member of the Commission. He has been recognized with several industry awards for his leadership in the communications measurement profession.
Formerly, David held the top communication jobs with a global mining company and a magazine publisher. He was also SVP/Managing Director for Roper Starch Worldwide (now GfK) where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998.
An avid outdoorsman, he has served as Chairman of the Congressional Sportsmen’s Foundation which supports the largest Caucus on Capitol Hill. David holds a Ph.D. in Natural Resource Economics.