Rockland David Pic 1 (1).jpg

David B. Rockland, Ph.D.
Partner and CEO


David B. Rockland, PH.D.
Partner and CEO

Dr. David Rockland launched Rockland Dutton Research & Consulting upon retiring from the full-time role of Partner/CEO Ketchum Global Research & Analytics (KGRA). At Ketchum, he grew the business from a handful of team members to well over 120. In addition to his KGRA role, he served as the key point person for Ketchum’s partnership with Hakuhodo in Tokyo.

David continues to support Ketchum clients including Philips, UNICEF, Cleveland Clinic, Axis Capital, Dow Chemical, Subway, International Air Transport Association, and University of Maryland University College.

At Ketchum, he was charged with developing the agency’s global interactive offerings now collectively called Ketchum Digital. From 2008 through 2014, David also served as CEO of Ketchum’s management consulting and internal communications company, Ketchum Change.

While with Ketchum, he held teaching positions at New York University, University of Maryland and Rutgers University. At Maryland, he taught the senior seminar in public relations for five semesters and involved many of his clients in classroom assignments to give his students practical working experience across a range of industries.

David is a thought-leader in communications measurement and analytics and consults with a wide array of KGRA and other clients. He is the primary author of the Barcelona Principles, the first-ever set of standards for communications measurement. David was the Chairman for the International Association for Measurement and Evaluation of Communications (AMEC) for 2013-2014. He also served as the Chairman of the IPR Commission on PR Measurement and Evaluation in 2007 and 2008 and is now an Emeritus Member of the Commission. He has been recognized with several industry awards for his leadership of the communications measurement profession and has a monthly column in PRSA’s Tactics magazine.

Formerly, David held the top communication jobs with a global mining company and a magazine publisher. He was also SVP/Managing Director for Roper Starch Worldwide (now GfK) where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998.

An avid outdoorsman, he has served as Chairman of the Congressional Sportsmen’s Foundation which supports the largest Caucus on Capitol Hill. David holds a Ph.D. in Natural Resources Economics.

Photo #1 (1).jpg

Sarah Dutton
Partner and President

Sarah Dutton
Partner and President

Sarah Dutton enjoyed an 18-year career at CBS News. She was Director of Surveys at CBS News from 2009 until 2017, and was Deputy Director of Surveys for ten years prior. As Director of Surveys she managed the CBS News Survey Unit, and was responsible for all CBS News and CBS News/New York Times polls. 

Sarah led the question design and data analysis of CBS News polls as well as the dissemination of poll results within CBS News.  On primary and general election nights, she provided exit poll and other information to the on air anchors, and has produced segments for television.  She has appeared on television, the CBS News website and was frequently interviewed on CBS News Radio. 

Under her direction, CBS News launched monthly polling for 60 Minutes/Vanity Fair starting in 2009, as well as monthly polls for CBS Sunday Morning.  She was responsible for CBS News’ polling partnerships with Quinnipiac University and the Kaiser Family Foundation. Sarah was a member of CBS Vision, the research group led by David Poltrack at CBS, for eight years.

Prior to joining CBS News in 1999, Sarah was a Vice President at Roper Starch Worldwide (now GfK), where she developed custom research projects, participated in nationwide media tours on behalf of clients, and hired and trained entry level project directors.  She began her career at Louis Harris and Associates, where she worked for eight years.

During her tenure at CBS, Sarah presented original research papers on polling at the annual American Association for Public Opinion Research conference, guest lectured about polling at NYU, the Columbia University School of Journalism, Marist College and George Washington University, and has frequently spoken in public on polling.

Sarah is a past President of the New York chapter of the American Association for Public Opinion Research and is a member of the Market Research Council. She holds a Master’s Degree in International Affairs from Columbia University. In 2017, she received the Harry O’Neill Award for Outstanding Achievement from NYAAPOR.


Emily Peet
Research & Design Associate

Emily Peet

Emily joined Rockland Dutton Research & Consulting during her final semester as an undergraduate at the University of Maryland in College Park. She now serves as Research & Design Associate where she is able to showcase her extensive experience with Microsoft Office and graphic design. She supports work for The World Bank Group, UNICEF, and the Cattlemen's Beef Board. 

Prior to her tenure at the University of Maryland, Emily was awarded multiple international recognitions for her Microsoft Office abilities. In 2012 she had the opportunity to attend Certiport's International Competition on Microsoft Office, where she was named Second in the World at Microsoft PowerPoint. In 2013 after placing first in the National Competition on Microsoft Office, Emily returned to the International Competition where she was awarded third in the world at Microsoft Word. In addition, Emily holds four national Microsoft awards and was the first competitor in competition history to have received multiple international awards.

Emily graduated from the University of Maryland College Park in December of 2017 with a B.S. from the School of Public Health, as well as minors in Women’s Studies and Global Poverty.